Following the developments of new technologies, new styles of magazines emerge.
One of these new types of magazines has almost no content. You can find teasers of articles and a QR Code leading to online content. Online content can be displayed either directly on the magazine’s website or on partners’ sites. It’s the same for ads, they include QR Codes that lead to online shops or the advertisers’ websites. Of course, this requires all the websites connected to these QR Codes to be adapted for smartphones and tablets.
A French magazine has 30% of its content written by online readers. Such content is obviously subject to moderation but it makes it so vibrant. In addition, this magazine is only sold online and not printed… A true revolution!
There are many examples of innovations in magazine publishing all around the world. A special issue of an Hungarian magazine can be turned into a handbag. The cover of a Spanish magazine was made with “Odorama”, i.e. readers could smell what they saw on the cover. In Brazil, a magazine offers vocal content when connecting headphones to the edge.
Magazines are not the only ones to change, magazine advertisements are also evolving. For example, an Israeli advertisement goes from black and white to color when exposed to sunlight. A campaign for a car manufacturer makes readers play with an application on smartphone through augmented reality. Indeed, when you focus on the ad with your smartphone, a car appears on your screen and the circuit is printed on the ad, what a great idea!
Once again, we see that the paper is not dead, it’s quite the opposite. With ideas to combine new technologies and paper, we can achieve fantastic results! People like such synergy!